Therabody has announced supermodel Kendall Jenner as the brand’s first-ever beauty ambassador, fronting the campaign for its newly launched TheraFace Mask Glo.
The model and entrepreneur’s partnership with the brand comes following years of use of Therabody’s products, the brand claimed.
As part of the 'Glo Your Own Way' campaign, the UK public will be able to book a ‘Kendall Cab’ as the brand transforms London’s Soho into ‘GloHo’, with attendees experiencing a 12-minute treatment from the new at-home LED device from the comfort of a black cab.
“We have seen the growing use of LED therapy and its proven benefits through countless studies," said Dr. Jason Wersland, Founder and Chief Wellness Officer of Therabody.
"Since launching our first LED device, TheraFace PRO, we’ve continued to evolve and expand our offerings by listening closely to what consumers want and need.
“TheraFace Mask Glo represents our mission to make science-backed skincare more accessible than ever," he continued.
"It is powerful, effective, designed for real life, and at our most affordable price point yet."
"We are proud to welcome Kendall Jenner as our new Therabody ambassador," he added.
"Her passion for wellness, self-care and beauty makes her the perfect partner as we continue to revolutionise beauty and wellness technology.”
Jemima Jones, International Brand Manager for Therabody, told Cosmetics Business: “We are super, super excited to announce Kendall Jenner as our new Therabody ambassador.
“She is perfect for the brand – the Kardashians have all been fans of Therabody over the years, but this is our first official partnership.
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