British fragrance brand Floral Street is teaming up with Netflix’s hit show Bridgerton to create a new product ahead of the season four premiere in 2026.
The brand will collaborate with the Shondalanda original series on a scented collaboration that “promises to conjure the art of storytelling with the powerful alchemy of scent for a thrilling sensorial delight”.
“This collaboration with Netflix is a celebration of storytelling, sustainability, and scent,” said Michelle Feeney, CEO and founder of Floral Street.
“As a British brand rooted in self-expression and conscious beauty, we are proud to bring the romance of Bridgerton to life in a way that feels modern, meaningful, and utterly captivating.
“It is about love, identity, and the joy of adorning your world with fragrance that speaks to the heart.”
The fourth instalment of the series will focus on the love story of Benedict Bridgeton, the family’s second-oldest son, as he navigates love and life.
This is not the first beauty collaboration from the hit series, which was created by Shonda Rhimes and is based on the collection of novels by Julia Quinn.
Earlier seasons saw a number of collaborations born from the Bridgerton buzz.
These included a 32-sku Bridgerton collection from Bath & Bodyworks, as well as make-up creations from Kiko Milano and a body care collection from Lush.
The TV show’s actresses and actors have also landed well when it comes to beauty partnerships.
Lady Whilstedown herself, Nicola Coughlan, became an ambassador for Kenvue brand Neutrogena at the start of 2025.
Last Christmas, Adjoa Andoh took on a starring role in Boots’ Christmas campaign as she stepped into the shoes of Mrs Claus.
The show’s spin-offs have also found success in the market, with Queen Charlotte: A Bridgerton Story star India Amarteifio fronting Jo Malone London’s new Gen Z-focused scent layering campaign as she begins her global ambassadorship.
Much like Lady Whistledown’s identity in the earlier seasons, the details of the scent remain a secret… for now.
Lead image credit: Liam Daniel/Netflix
Netflix is betting big on beauty
The collaboration comes as Netflix continues to cross into beauty through its programming.
The success of Emily in Paris has led to a number of collaborations with brands, both for the show and for its stars.
Earlier this year, L’Oréal Paris named Philippine Leroy-Beaulieu, who starred in the show as Sylvie Grateau alongside Lily Collins’ Emily, ambassador for its Age Perfect Collagen Expert line.
Ashley Park, who plays Mindy on the show, also took on an ambassador role, fronting beauty and fashion campaigns for Dior.
Last week, the streaming platform premiered a three-part documentary series centred on Victoria Beckham’s fashion and beauty empire.