Fragrance brand of the ‘Keeping Up With The Kardashians’ star introduces trio of scents inspired by the outdoors and sister’s love of horse riding
The fragrance brand of Kim Kardashian West, KKW Fragrance, has dropped its first-ever collaboration with younger sister Kendall Jenner.
Kendall by KKW Fragrance features a trio of scents, Amber, Olive and Blue Roan, said to be inspired by Jenner’s love of nature and horse riding; a theme portrayed throughout the campaign.
Kardashian has enlisted other members of her family to collaborate with for her fragrance brand, including ‘Momager’ Kris and youngest sibling Kylie.
Meanwhile, Jenner has teamed up with a colour cosmetics launch for sister Kylie’s beauty brand Kylie Cosmetics.
“Kendall came into our brainstorm with an incredible vision for what she wanted to bring to life in the look and feel of these perfumes and I’m so proud of what we’ve created in our first collaboration,” said the beauty founder.
“The fragrances are different from anything we have done in the past, but they are authentic to Kendall. The scents are charming, luxe, intoxicating and sensual, I’m reminded of Kendall each time I smell them.”
Amber opens with a blend of Italian bergamot and vert de mandarin that is laced with pink peppercorns; while mid tones of ylang ylang, jasmine sambac and white rose are faceted with rich woods and tonka bean.
Top notes of rose accord and aldehydes are immersed in mid tones of freesia, rose and jasmine with patchouli, vetiver and amber at the base for the Olive fragrance.
Amber, Olive and Blue Roan
Finally, Blue Roan opens with citrus, white nectar peach and marin accord with mid tones of pear blossoms, geranium oil and ylang ylang, on a base of amber woods, musk and vanilla.
“I’ve always had a passion for fragrances and it was meaningful to experience the creative process with someone I admire like Kim,” added Jenner.
“I also wanted the packaging to be chic, simple and an elevated addition to any vanity.
“The smells immediately transport me to a beautiful spring day out on my horses with the aroma of fresh air and hints of flowers blooming around me.”
The supermodel continued: “Kim and her team did an amazing job bringing my vision to life and I’m in love with my first fragrance collection with the brand.”
Kendall x KKW Fragrance is expected to launch on 25 March via kkwfragrance.com for US$40 each or $110 for a bundle.