We know that the climate crisis is a major worry for a lot of people. The public are keen to make green, ethical decisions and want information about how their purchasing choices impact their carbon footprint.
One of the first places where they can find that information is through advertising. And so how advertisers talk about and frame their green credentials is a vital step in helping people make informed choices.
As the UK’s frontline advertising regulator, we at the Advertising Standards Authority (ASA) have been regulating green claims in ads for years.
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