How to avoid trademark infringement

Published: 10-Jan-2023
Regulatory Marketing

From Hailey Bieber's battle with Rhode to Marc Jacobs' recent dispute over Eye-Conic, trademark lawsuits can impact both new and established beauty brands. Simon Barker, Partner & Head of Intellectual Property at Freeths, reveals how to protect brands from legal battles

You need to be a subscriber to read this article.
Click here to find out more.

"As Hailey Rhode Bieber is being sued for trademark infringement in the US by fashion brand Rhode over her new skin care line, up-and-coming personal care brands in the UK might learn a lesson or two.

Hailey is not the first and she won’t be the last! Many new businesses have stalled over its choice of brand.

You might have thought Hailey was safe in choosing her middle name, but not so.

It does not provide a business with any

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Freeths LLP
  • Rhode
  • Rhodes Skincare
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Analysis

Matilda Djerf scandal and what the fallout means for brand partnerships

Read more
The influencer and brand owner is facing allegations of bullying, creating toxic workplace environments and fat-phobia

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  3. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Matilda Djerf scandal and what the fallout means for brand partnerships The influencer and brand owner is facing allegations of bullying, creating toxic workplace environments and fat-phobia
  5. Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collaboration The Swedish influencer fronts the campaign for the beauty brand’s first shimmery Peptide Lip Treatment Peppermint Glaze

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Analysis

Matilda Djerf scandal and what the fallout means for brand partnerships

The influencer and brand owner is facing allegations of bullying, creating toxic workplace environments and fat-phobia
Skin Care

Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collaboration

The Swedish influencer fronts the campaign for the beauty brand’s first shimmery Peptide Lip Treatment Peppermint Glaze
Skin Care

Rhode to launch first pop-up shop in London

Visitors will have a chance to get a first look at the Rhode Barrier Butter
Skin Care

Rhode taps Claudia Schiffer for Barrier Butter campaign

The supermodel brings ‘iconic energy’ to her role as the new face of Hailey Bieber’s beauty brand
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

A complete guide to the EU’s new retinol laws

Iona Silverman from law firm Freeths explains the European Union’s clampdown on retinol in cosmetics, covering the changes, timelines and exempt ingredients
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

The brands putting the play back into beauty packaging

Products that deliver a fun or interactive packaging touch are driving new loyalty with Gen Z consumers, as Bubble, Indu and Lottie London have found out
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Hailey Bieber and Kim Kardashian crowned beauty’s top influencers

Marketing platform Traackr reveals which content creators are having the biggest impact in make-up, skin care, hair care and fragrance
Subscribe now