Skin care brand Rhode, led by Hailey Bieber, is set to debut a London, UK, pop-up this month.
Bieber shared the news with her Instagram followers, while the official Rhode account teased fans with the phrase “mind the glaze”, a playful twist on Transport for London’s iconic “mind the gap.”
“Hi London, we’re excited to bring the world of Rhode to you with our first London pop-up”.
The post continued: “Join us to experience our complete collection of glazed skin care essentials.”
The pop-up will run from 17-20 October at 6-7 Motcomb Street.
Visitors can expect access to the brand’s full skin care lineup, including the popular peptide lip treatments and tints, pocket blush.
There will also be an exclusive preview of Rhode’s highly anticipated Barrier Butter, set to officially launch on 28 October.
Rhode has also recently named supermodel Claudia Schiffer as the face of its new Barrier Butter product.
The intensive moisture balm promises deep hydration, featuring ingredients such as hyaluronic acid, murumuru butter, and ceramides.
Rhode claims the balm is “clinically proven to improve skin hydration, support more toned, plump skin over time, and help reduce the appearance of fine lines.”
Founded by Hailey Bieber in 2022, Rhode has quickly captured the attention of Gen Z consumers with the brand’s minimalist aesthetic and clean formulations.
