With 1.5 billion toothpaste tubes discarded globally every year, and the plastic used in those tubes taking 500 years to fully biodegrade, oral care is a category that drastically needed to clean up its sustainability act.
And while industry players agree that there is still a long way to go, the innovation that oral care brands are bringing to this area is undeniable.
From waterless toothpaste to biodegradable floss, product development is buzzing with fresh eco-solutions from new and established players.
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- Companies:
- Omya International
- GlaxoSmithKline
- Colgate Palmolive
- Church and Dwight
- Johnson and Johnson
- Mintel International Group
- The Red Tree Consultancy
- Waken
- Plus Ultra
