Hailey Bieber debuts own beauty YouTube channel

Ahead of her upcoming beauty launch, the supermodel and bareMinerals ambassador lifts the lid on her own beauty routine and sparks conversations around mental health

Ahead of her impending beauty line, supermodel Hailey Bieber has set up her own beauty YouTube channel.

In her opening video ‘Welcome To My Channel’, the daughter of Stephen Baldwin gives a sneak previous into the type of content fans can expect to see.

Set to include skin care tips and up close and personal videos with her hair and make-up team, the channel will also host conversations with friends, including fellow model and beauty creator Kendall Jenner, as part of the video series ‘Who’s in My Bathroom?’.

Viewers can also expect to see the 24-year-old virtually sit down with psychiatrist Jessica Clemons to talk about mental health, and spark conversations around politics and faith.

“I really want to connect with you guys more,” says Bieber.

The channel, Hailey Rhode Bieber, gives a nod to the bareMinerals ambassador’s hotly anticipated beauty line, now expected to be labelled Rhode, after a trademark under Bieber Beauty was rejected by the US Patent and Trademark Office as it was deemed to cause ‘confusion’ between her and her husband’s trademark ‘Justin Bieber’.

For her on-screen venture, Bieber has teamed up with OBB Pictures, the media company that brought Demi Lovato’s documentary Demi Lovato: Dancing with the Devil to screens, to produce the channel.

OBB Pictures was also behind her and her husband’s YouTube Original docu-series Justin Bieber: Seasons, which Bieber said sparked her interest in creating another series that would give a “genuine” portrayal of her.

The first of many videos, set to be released throughout 2021, will be aired bi-weekly every Wednesday, starting tomorrow.

Companies