Mira Rajput Kapoor, the Indian mega-influencer and wife of Bollywood star Shahid Kapoor, has unveiled her skin care brand A Kind.
Developed in partnership with local beauty retailer Tira, A Kind is the company's first own-brand skin care line.
Rajput Kapoor is a lifestyle influencer with nearly five million followers on Instagram and 314,000 YouTube subscribers.
She is also an investor in yoga studio and training centre Sarva.
The 29-year-old's latest venture with the Reliance Retail-owned shopping platform focuses on barrier-boosting marketed products.
A Kind's current offering includes serums, cleansers, sunscreen and a moisturiser.
The range is divided into three categories: Build for barrier restoring, Balance for maintaining the barrier and Defence for sun protection.
"Not too long ago, I realised that my skin care journey truly began when I started listening to my skin," said Rajut Kapoor.
"The A Kind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands."
Image via Instagram/@lifeatrelianceretail
