Giorgio Armani Beauty is the official beauty sponsor of the 75th Venice Film Festival

By Becky Bargh | Published: 30-Jul-2018
Marketing

The brand will provide make-up for the festival’s guests, attended in the past by A-listers Sandra Bullock, Scarlett Johansson and Emma Stone

Earlier this year the brand announced Cate Blanchett was to become its first global ambassador

Giorgio Armani Beauty, the beauty arm of fashion brand Giorgio Armani, has announced it will be the official beauty sponsor of the 75th annual Venice International Film Festival.

The Italian brand will provide an official make-up service for the festival’s guests; attendees from previous years include Sandra Bullock, Scarlett Johansson and Emma Stone.

Giorgio Armani hopes the new partnership will strengthen the brand’s relationship with the cinematic world, which founder Giorgio Armani is said to have a long-standing love for.

Armani has been known to create costumes for a number of films including American Gigolo, The Untouchables and the Batman series.

The brand also opened a new boutique concept showcasing a film by American director Zoe Cassavetes, which honours the link between emotion and beauty, in honour of the brand’s celebration of film.

Organised by La Biennale di Venezia, the event will be held on the Lido di Venezia from 29 August to 8 September.

  • Companies:
  • Giorgio Armani
See more

You may also like

Marketing

Actress Tessa Thompson named new face of Armani Beauty

Read more
'Westworld' star will feature in campaigns for the Luminous Silk Foundation, as well as the new satin lipstick Lip Power

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials
  2. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign
  3. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  5. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Marketing

Actress Tessa Thompson named new face of Armani Beauty

'Westworld' star will feature in campaigns for the Luminous Silk Foundation, as well as the new satin lipstick Lip Power
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

How beauty brands around the world are celebrating Earth Day 2020

Brands, consumers and campaigners will be rallying together to support the 50th anniversary of Earth Day on Wednesday 22 April
Marketing

Giorgio Armani Beauty lands main sponsorship deal for 76th Venice Film Festival

Last year, the brand was signed as the event's official beauty partner but lost out to Lexus as the main sponsor
Fragrance

Giorgio Armani Beauty casts frontman Ryan Reynolds in new campaign film

The American-Canadian Deadpool star entered a partnership with the brand earlier this year
Marketing

Giorgio Armani beauty lands partnership deal with Deadpool star Ryan Reynolds

Voted People magazine’s Sexiest Man Alive in 2010, the American-Canadian actor will front its Armani Code fragrance campaigns
Marketing

Giorgio Armani goes global with Cate Blanchett partnership

The Australian actress has worked with the brand since its Sì fragrance launched in 2013
You need to be a subscriber to read this article.
Click here to find out more.
Media

Advertising spotlight – women\'s fragrance

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
Subscribe now