Giorgio Armani goes global with Cate Blanchett partnership

By Becky Bargh | Published: 24-May-2018
Marketing

The Australian actress has worked with the brand since its Sì fragrance launched in 2013

Giorgio Armani Beauty has announced it is extending its collaboration with Australian actress Cate Blanchett appointing her as Global Beauty Ambassador.

Blanchett joined the brand back in 2013 as the face of its Sì fragrance.

Now she will work across all of the brand’s beauty categories, including make-up and skin care.

“I am pleased to deepen our longstanding relationship,” said Giorgio Armani.

“Luminous and sophisticated, her natural elegance and distinguished beauty are striking.”

The Academy Award winning actress has appeared in The Lord of the Rings, Elizabeth and The Curious Case of Benjamin Button.

As well as releasing three new films this year, Blanchett was also this year’s President of the Cannes Film Festival Jury.

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  • Giorgio Armani
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