Exclusive: Clinique’s first make-up NFT is helping to build a more inclusive beauty world

By Becky Bargh | Published: 8-Jun-2022
Marketing Digital

Created by beauty MUAs, Tess Daly, Sheika Daley and Emira D’Spain, the three NFT drops are aimed at underrepresented communities

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Clinique is mounting up its presence in the digital world with a new make-up NFT.

The Estée Lauder-owned company, which was the first of the beauty giant’s brands to enter the metaverse, has built the NFT for

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  • Estée Lauder Companies
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