Bobbi Brown Cosmetics has named actress and entrepreneur Sara Foster as its new Global Brand Ambassador.
The long-term partnership will centre on the brand’s ‘Effortlessly Put-Together’ campaign, launching globally in October 2025.
The brand shared how Foster is “a voice for women seeking balance amid busy, multifaceted lives,” referencing her packed schedule as she juggles co-hosting The World’s First Podcast, running her fashion brand Favorite Daughter and working on Netflix’s hit show Nobody Wants This as an executive producer with motherhood.
“Sara embodies the ease, humour, and authenticity that define Bobbi Brown,” said Lahnie Strange, Senior Vice President and General Manager, Bobbi Brown Cosmetics.
“She has long been known for her quick wit and effortlessly polished sense of style.”
The campaign will highlight three of the Estée Lauder Companies-owned brand’s most loved products: Long-Wear Cream Shadow Stick, Skin Corrector Stick and Extra Plump Lip Serum.
The products are designed for effortless application, reflective of Foster’s “no-fuss approach to beauty”.
Strange continued: “She’s achieved so much, yet approaches it all with humour and self-awareness, and that balance perfectly reflects how we see beauty at Bobbi Brown: confident, modern, and never overcomplicated.”
The partnership will span social, digital and retail channels, with exclusive behind-the-scenes content also expected to drop.