Maybelline New York has turned a subway delay in New York City, US, into an inclusive runway as it continues on its mission to deliver deeper representation-driven beauty campaigns.
The L’Oréal-owned make-up brand’s ‘Fit Me For Every You’ campaign spotlights Fit Me – its 40 shade-strong bestselling foundation in the US – while also celebrating the diversity of “real New Yorkers in all their shades”.
Set against the background of a routine train delay “in the heart of the city that never sleeps”, the campaign puts real New Yorkers front-and-centre to showcase the shade-matching power of Maybelline New York’s Fit Me Matte + Poreless Foundation.
“With ‘Fit Me For Every You’, we wanted to put real New Yorkers at the forefront to celebrate diversity in an authentic way,” Alex Wang, Brand Marketing Director at Maybelline New York, told Cosmetics Business.
“There is no better stage than the subway, where every face in the city comes together.
“Fit Me is universally beloved by people of all backgrounds, which is why it is the number one foundation in the US, and this campaign brings that truth to life in the most New York way possible.”
Maybelline New York teamed up with
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