Cosmetics Business picks: 5 international make-up brands you can now buy in the UK


From Lady Gaga’s Haus Labs to ‘clean’ range Merit, these are the hottest make-up brands that have landed in the UK in the past 12 months

Gxve arrived on UK shores in March 2023

Gxve arrived on UK shores in March 2023

Cosmetics Business has rounded up five of the hottest make-up brands which have launched on UK shores within the past 12 months.

This includes singer Lady Gaga’s Haus Labs, which made its UK debut this month via retailer Sephora.

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Kosas, founded by Sheena Zadeh-Daly, has also launched exclusively into Sephora’s new UK store as well as Space NK this year.

Have you launched an innovative new product in the past 12 months? Then you could be in with a chance of winning at this year's Pure Beauty Awards. Enter here.


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