Pure Beauty

Kosas boss Sheena Zadeh-Daly talks brand founder challenges and breaking into the UK market

By Alessandro Carrara | Published: 14-Jun-2023

After the brand’s UK debut, Kosas founder Sheena Zadeh-Daly sat down with Cosmetics Business to talk about her approach to branding and her plans for bright days ahead

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The pressures of being a brand founder in the modern beauty arena have never been more challenging, explains Sheena Zadeh-Daly, founder of Los Angeles-based beauty business Kosas.

Founded in 2015, the skin care and cosmetics hybrid rose to prominence after its Revealer Concealer went viral on TikTok in 2021.

Two years later and Kosas shows no signs of slowing down as searches for Kosas-related beauty products achieve hundreds of millions of views on the social media platform.

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