Lady Gaga’s make-up brand Haus Labs has launched into Europe.
The ‘Poker Face’ singer’s brand is now available in 12 countries across the region – France, Italy, Germany, Spain, Portugal, Sweden, Denmark, Switzerland, Greece, Romania, Poland and Czech Republic – via retail partner Sephora.
Consumers will be able to get their hands on the brand’s full range of 125 products across nine categories.
These include the brand’s best selling Triclone Skin Tech Foundation, as well as the recently launched PhD Hybrid Plumping Lip Glaze and Color Fuse Blush Powder.
Haus Labs CEO Ben Jones described the launch as a “critical milestone” for the brand.
“We will enable new consumers to see, touch and feel our products at Sephora, showing them that Haus Labs by Lady Gaga is a leader at the forefront of art, science, beauty and technology," he said.
Gaga – whose real name is Stefani Joanne Angelina Germanotta – revamped her cosmetics brand in 2022 with a new name and branding, reformulating its product line to focus on ‘clean’ formulations and active ingredients.
Germanotta first unveiled the brand in 2019 under the name Haus Laboratories, becoming the first beauty founder to link a beauty-exclusive deal with online retailer Amazon at the time.
Haus Labs is now available in 15 countries globally via Sephora.