Pure Beauty

Cosmetics Business Picks: 8 beauty launches out now

By Alessandro Carrara | Published: 17-Feb-2023

Cosmetics Business chooses eight new beauty and skin care launches which are now available to purchase

Jones Road Beauty expanded its Miracle Balm range with a brand new sunset-inspired shade, Miami Beach.

Benefit Cosmetics, meanwhile, has created a six-strong pore care line, featuring ingredients such as jojoba seed, avocado and plum kernel oils.

This week also saw the release of a new candle from Mymix, and a collection of biodegradable sanitising wipes from wellness brand Never Go Alone.

Read the full list to find out more.

1. La Roche-Posay

Cosmetics Business Picks: 8 beauty launches out now
La Roche-Posay’s new Hyalu B5 Eye Serum has been designed to de-puff and cool the eye area.

Caffeine is said to help to boost circulation and reduce the appearance of dark circles.

Vitamin B5 strengthens the skin barrier, while hyaluronic acid works to improve the upper layer of the epidermis.

The brand recommends applying the eye serum in the morning using the included steel applicator.

£32, available at boots.com

2. Never Go Alone

Cosmetics Business Picks: 8 beauty launches out now
Never Go Alone has created new biodegradable sanitising wipes, in three formulas for hands, home and technology.

The Home and Hand wipes are lightly scented with the brand's hero fragrance, Edition 01 Sandstone, with notes of cardamom, lavandin and sandalwood.

The Tech wipes, meanwhile, are fragrance free to make the formulation suitable for devices.

€22, available at nevergoalone.com

3. The Ordinary

Cosmetics Business Picks: 8 beauty launches out now
The Ordinary has launched its Natural Moisturizing Factors + PhytoCeramides.

It offers a triple-action approach to targeting dryness, and includes phytoceramides and skin lipids.

The cream is said to strengthen the skin barrier and offer all-day hydration.

Additionally, the inclusion of plant-derived phytoceramides is formulated to improve the look of skin quality.

£20, available at theordinary.com.

4. Jones Road Beauty

Jones Road Beauty has released a new shade for its Miracle Balm, Miami Beach.

Inspired by the colours of a sunset, the shade offers a peachy hue with subtle flecks of gold.

The brand recommends breaking the surface of the balm with an index finger, then warming it up between the fingers to soften the formula.

Users can then apply the balm using fingertips, or a brush, directly onto the cheeks or lips.

£36, available at jonesroadbeauty.com

5. Benefit Cosmetics

Cosmetics Business Picks: 8 beauty launches out now
Benefit Cosmetics has launched a six-piece pore care line.

The Porefessional Hydrate Primer has been formulated to keep skin moistened and minimise pores.

The collection also includes the Pore-Clearing Makeup-Removing Cleansing Oil, which helps to visibly loosen and remove make-up.

It contains grape seed, jojoba seed, avocado and plum kernel oils, and is rich in essential fatty acids such as omega-9.

Ceramide NP also helps maintain moisture balance.

From £26, available at benefitcosmetics.com

6. e.l.f. Cosmetics

Cosmetics Business Picks: 8 beauty launches out now
e.l.f. Cosmetics’s new O Face lipstick landed on store shelves this week.

It has been formulated with marula oil, squalane and jojoba esters, which helps keep lips moisturised.

A total of 20 shades are available, including Hustle, a golden brown, Dirty Talk, a beige pink, and Shameless, a pink plum.

The packaging also features a magnetic closure.

£9, available at elfcosmetics.co.uk

7. Mixmy

Cosmetics Business Picks: 8 beauty launches out now
Mixmy has launched a new scented candle collection.

The set of five candle scents range from citrus and oceanic, to more floral and woody fragrances.

Each candle is hand-poured in the UK using 100% natural vegetable wax.

The brand also offers refill options, and the products are packaged in mycelium holder, which is said to be sustainable and home-compostable.

£64, available at ​​mixmyscent.com.

8. SkinCeuticals

Cosmetics Business Picks: 8 beauty launches out now
SkinCeuticals’ new Phyto Corrective Mist is now available to purchase.

Cucumber, mulberry, thyme and olive leaf feature in the formulation.

The combination of ingredients helps to quell inflammation, refine skin tone and repair free radical damage.

It features a 5.75% blend of botanical extracts, which are said to be rich in antioxidants to help heal and repair compromised skin.

The addition of hyaluronic acid and glycerin also helps to draw water into the skin, provide intense hydration and keep it supple and plump.

£60, available at skinceuticals.co.uk

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