Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands
Lottie London says that pH make-up enables consumers to have their very own shade without the cost of a custom product
This article was originally published in the Colour Cosmetics Trend Report. Receive your copy here
A beauty trend that ticks the boxes of both nostalgia and personalisation is bound to be a winner, and colour-changing make-up is 2023’s answer to both.
Like the mood rings of the 1970s which experienced a revival in the 90s before making a comeback again today, colour-changing make-up is not a new phenomenon.
In 1940, the number one selling lipstick in America was in fact a colour-changing lipstick from a brand called Tangee – a product that is still sold today.
But while make-up that morphs into a unique shade once applied to the wearer’s lips or complexion has hovered in the background through the 80s and 90s, it has only recently emerged as a major make-up trend.
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