From orange blossom to mandarin, citrus notes are a staple in a perfumer's organ but the traditionally summer scents are getting a feel-good makeover to brighten up winter days
Orange fragrances, and their uplifting associations, are becoming the must-have scents to boost winter blues
When it's cold and dark outside, we subconsciously turn to citrus fruits for nostalgic comfort to remind us of sunnier days, Christmas traditions and immune-boosting supplements.
For perfumers, the citrus fragrance family provides versatile zesty and fresh notes to enhance floral and woody scents.
Used in fragrance for nearly 700 years, citrus notes - such as orange – are also shown to enhance concentration, improve moods and reduce anxiety.
So, it's no surprise that orange, grapefruit and lemon fragrances are no longer reserved for summers as a reminder of lazy holidays and long breakfasts.
With more than 20 million views on TikTok, a surge in new launches and a 60% increase in Google searches for 'orange perfume' following the turning back of the clock, a spritz of citrus is now a staple scent in any fragrance wardrobe.
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