For 2021, the luxury beauty house has given a nod to sustainability with its Christmas range
Luxury beauty powerhouse Chanel is proving that high-end beauty can be sustainable with the roll-out of its limited edition Nº5 fragrances for the festive season.
For 2021, the fragrance and beauty group has reinvented the packaging for its Nº5 scent, which celebrated 100 years since launch this year, with a eco-friendly twist.
In partnership with packaging group Pochet du Courval, a Living Heritage Company, for the first time the brand has developed a flacon that contains recycled materials.
The box, meanwhile, has been reinvented to contain biodegradable pulp, but has maintained the brand’s luxury feel.
Chanel announced back in September that it would be adopting the eco-friendlier option for its packaging, and its festive range is the first to adopt the make-over.
Named after Coco Chanel’s lucky number, the five is inscribed in gold on the label for this exclusive reinterpretation.
The same concept has been applied to in-house perfumer Olivier Polge’s Nº5 L’Eau edt, which has been adorned with a silver five.
“Faithful to the high standard of the House of Chanel, each detail was considered in depth: the colour, the qualities of transparency, purity and shine, as well as the resistance of this glass, were rigorously evaluated,” a spokesperson for Chanel said in a statement.
Chanel is thought to adapt its new green packaging to more scents in 2022.