Bulgari takes Rome to Istanbul with remodelled Turkish stores


The Italian luxury fragrance and accessories brand is using the Istanbul airport outlets to showcase its Aleggra fragrance collection

Bulgari remodelled two stores in Istanbul Airport terminals 4 and 6

Bulgari remodelled two stores in Istanbul Airport terminals 4 and 6

Bulgari, the Italian luxury goods specialist, has given its Istanbul airport stores a makeover to celebrate its "timeless birthplace" of Rome.

The LVMH-owned fashion house wanted the Turkish stores in terminals 4 and 6 to showcase its customisable Allegra perfume collection with personalised gifts and accessories inspired by the line.

Bulgari said in a statement that it wanted the classic architecture-inspired interiors to remind visitors of the historic commercial ties between Italy and Turkey.

The store in particular uses Pavonazzo marble, a material that has been used in Rome since the Augustan era, but originates from modern-day Turkey.

"The result? An expression of eternal modernity that seals the extraordinary commercial route between Rome and Istanbul," said Bulgari.

"The luxurious marble dresses up the display units, and a solid marble table anchors each shop.

"The table echoes the clean lines of Roman monuments with a pillar-like stand and creates an inviting spot for fragrance exploration.

"A saffron backdrop, a nod to a Roman sunset, captures Roe's radiance and warmth."

Visitors at the airport outlet will be able to use an in-store app to introduce them to Bulgari's perfume offering, and help them create a custom Allegra scent.

Bespoke gift-wrapping, mocktails and Italian sweets are also available.

Allegra launched in 2021 as a range of five edps and five 'magnifying essences' to enable users to customise their chosen perfume.

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This year, the prestige brand added three new products to the collection: Spettacolore edp, Baciami edp and Magnifying Myrrh essence.