Beauty Youtuber Laura Lee has been subject to backlash on social media, after a series of tweets posted six years ago resurfaced and were deemed ‘racist’ by followers.
The American-based vlogger shot to fame five years ago after starting her beauty YouTube channel giving make-up and hair tutorials, and posting lifestyle videos.
In the 2012 tweets, a younger Lee posted:
Since the comments surfaced, Lee has lost over half a million followers and, according to People, Ulta Beauty has taken the decision to drop her make-up line from its stores.
In a statement Ulta Beauty told People: “We have decided not to move forward with the launch of Laura Lee Los Angeles. Ulta Beauty values equality and inclusively in all that we do.”
Meanwhile, BoxyCharm’s CEO Yosef Martin took to social in a video to condemn Lee’s comments.
Martin said: “Absolutely we do not support that, we do not understand how someone can tweet something like this, this is a very disturbing tweet.
“I am telling you now, we do not support her,” said Martin.
Sunglasses company Diff has also removed the Youtuber’s collection from its website.
Saving face
The Alabama-native took to her channel for redemption in the form of a four minute long tearful apology video, in which she pleaded with fans to only direct anger towards her, after claiming her family had been “attacked” over the backlash.
She also said: “I’m so sorry. I’m so sorry to you guys. I’m so sorry for disappointing you.
“It hurts me so bad to disappoint you all who have supported me for so many years. I know that I’m better than that person.”
Now, Lee has told fans she is taking some time away from her various channels to “reflect” on her actions.
Another tweet read:
— Laura Lee (@Laura88Lee) August 14, 2018