Snapchat ramps up social beauty commerce with new AR shopping experience

By Becky Bargh | Published: 26-Jan-2022
Retail Marketing

Making social shopping ‘simpler and more engaging’, the platform allows beauty shoppers to quickly access product catalogues from cosmetic sellers

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Social media platform Snapchat has rolled out a new AR shopping experience in a bid to build on its social commerce capabilities for beauty brands.

Said to make AR shopping

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  • Companies:
  • Estée Lauder Companies
  • Ulta Beauty
  • Snap Inc
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