Pure Beauty

Australian beauty market swells as niche brands and social media dominate

Published: 13-Dec-2017

Barbara Barkhausen discovers how consumer hunger for innovation is driving growth in the Australian personal care product market

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The Australian cosmetic and toiletry retailing market has experienced modest growth amid fierce competition over the past decade, figures reveal, with a constant stream of new products, many environmentally conscious, maintaining consumer interest in an otherwise saturated market.

According to California-based market research company IBISWorld, more than 18,000 people work in almost 4,000 businesses in the cosmetics industry in Australia, a country of more than 24 million people.

The annual growth of the market between 2012 and 2017 at 2.6% has been steady and modest, says IBISWorld, with a revenue of Australian dollars AU$4bn (US$3.2bn) as reported in February 2017.

Data from Australian consumer, industry and market research company Roy Morgan Research – released in May – revealed that

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