Gucci Beauty has signed four A-listers to appear in its latest Bloom fragrance campaign.
Actress Anjelica Huston, singer Florence Welch, model Jodie Turner-Smith and designer Susie Cave were described by the brand as ‘charismatic and charming’.
The new film, created by photographer and Director Flora Sigismondi, is said to ‘blur the lines between two universes’ and reveal the ‘true heart of Gucci Bloom’ and was shot at 16th century Italian monastery La Scarzuola.
Jodie Turner-Smith and Susie Cave
Gucci teased a number of shots from the campaign via its Instagram channel prior to revealing the faces today.
Actress Dakota Johnson has previously appeared in campaigns for the brand’s Bloom line-up, which is blended with jasmine bud extract, tuberose and rangoon creeper.
Meanwhile, singers Jared Leto and Lana Del Ray were tapped for Gucci’s Guilty scent.
