While a handful of major brands are now wiring artificial intelligence into their perfume concepts, behind the scenes it is quietly revolutionising fragrance creation
It may sound like a novelty, but AI is being used by perfume houses to discover new possibilities in fragrance, from creating a specific feel-good effect to increasing the longevity of a scent, and much more besides.
This week's insight in May's fragrance trend series explores how the fragrance industry is plugging into the power of AI, yet not always shouting about it.
...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
