Supermodel Gigi Hadid is the face of Rabanne’s Million Gold for Her fragrance.
The floral and wood-scented fragrance was released in July 2024 and has top notes of rose that are paired with a heart of white flowers.
These are set against a base of mineral musk, with the fragrance being housed in an ingot-shaped bottle featuring an extra-large link from Rabanne's signature jewellery.
“Million Gold for her reminds me of how Rabanne feels as a Maison,” said Hadid.
“It is powerful and beautiful, with rose, lavender and a salty mineral musk undertone.
“I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”
Hadid starred in the advert set to Beyoncé’s Pure/Honey song, while wearing an extra large necklace based on Rabbanne’s chain link jewellery.
The campaign represents “female empowerment and success”, according to directors Manu Cossu and Mert Alas.
"Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne's iconic muses – from Jane Birkin to Jane Fonda as Barbarella,” said Jerome Leloup, VP of Rabanne.
“She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.”
Hadid’s appointment follows singer Troye Sivan being named Rabbane’s first-ever Global Make-up Brand Ambassador in August.
The Australian songwriter and actor starred in the luxury brand’s ‘nudes: a next-generation beauty collection' campaign.
It comes after Rabanne broke into the make-up for the first time in June 2023, which came alongside a branding overhaul and new global expansion plans.
This also saw the Puig-owned brand drop Paco from its name.
The cosmetics line includes lip products, eye shadow palettes and pigments and is stocked in Selfridges and Sephora.