- Just 30-32% of lifestyle, health and beauty retailers have seen sales go down in the last 12 months, compared with 47% of overall retailers in the UK
- ‘Cost-of-living’ was cited as the reason for increased sales
- Cosmetics (92%), skin/haircare (93%), and wellbeing (100%) retailers stated that customer journey customisation is important for driving referrals and increasing purchasing frequency
- 39 – 44% of retailers in these sectors are investing in more targeted and personalised promotions
International fulfilment technology and services provider, fulfilmentcrowd, surveyed 100 decision-makers in the UK retail sector in July 2023, including those from the lifestyle, health and beauty sectors. They aimed to uncover exactly how British brands are performing today and how they’re responding to shifts in buying habits to create new revenue streams and build customer loyalty to drive global growth.
The results have been released in fulfilmentcrowd’s new report ‘The Big Retail Trends 23/24: Lifestyle, health and beauty edition’.
Some of the key themes uncovered in the report include:
- The power of agility and exporting for brands that have bucked the downward trend
- Why the lifestyle, health and beauty industry is thriving within a challenging market
- The benefits of creating more personalised customer experiences
Lee Thompson, CEO of fulfilmentcrowd, commented: “Brands in the lifestyle, health and beauty sector have long been at the cutting-edge of consumer retailing, both in terms of the products they sell and the way they sell them. Our new report has found that the sector has not only survived the challenges faced by brands over the last couple of years, but has thrived in spite of them.
“As our research reveals, forward-thinking lifestyle, health and beauty brands have seen opportunities to better reach and attract their customers in more creative and customised ways. They have adapted their marketing strategies to make them more relatable and personalised, optimised packaging to create more premium unboxing experiences, and found ways to reduce their carbon footprint by streamlining their fulfilment.”
