Nykaa, the Indian beauty retail giant, is tapping into a growing demand for perfumes in India with the launch of Nykaa Perfumery, a dedicated fragrance-only retail format.
The FSN E-Commerce Ventures-owned retail has opened two stores in Oberoi Mall, Goregaon, and Infiniti Mall, Malad, which are being pitched as “immersive” fragrance discovery destinations.
Each store spans approximately 800sqft, with the floorplan designed around discovery tables and consultation-led layouts that support guided exploration.
Also included within both stores is Nykaa’s Fragrance Finder, an artificial intelligence (AI)-powered discovery tool that helps consumers with personalised recommendations.
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Specially trained fragrance advisors are also available on site to guide customers through the store’s perfume offering.
This includes the likes of Chanel, Jo Malone London, Tom Ford, YSL Beauty, Armani, Prada, Valentino and Maison Margiela, among others.
Nykaa is doubling down on its perfume offering amid a “structural shift” in India’s perfume market, according to the retailer.
“Once seen largely as an occasion-led or deodorant-driven category, it is steadily becoming a form of everyday self-expression,” a Nykaa company statement read.
“Greater exposure to global beauty trends, rising premiumisation, and a young, experimentation-led consumer base are driving higher adoption of fine fragrances across genders.
“Consumers are increasingly building scent wardrobes, exploring layering, and seeking a deeper understanding of notes and fragrance families.”
Nykaa has been investing in the perfume space in recent years through intellectual properties such as the Fragrance Collective, an online platform launched in 2024 which offers a curated collection of more than 350 global and luxury scents.
This also includes Nykaa Fragtok, an online community of fragrance influencers which are supported by the retailer through incubation and education opportunities.
The Nykaa statement continued: “These platforms are helping Indian consumers engage with fragrance in more immersive and informed ways, gradually deepening both appreciation and adoption of the category.”
Nykaa Perfumery also forms part of the beauty retailer's strategic focus on its wider physical store format.
In Q3 2026, Nykaa expanded to 276 beauty stores across 94 cities, adding 11 new stores and entering four new cities.
Nykaa added in the company statement: “Within this expanding ecosystem, Nykaa Perfumery is already demonstrating strong traction.
“By combining a curated global portfolio, expert-led consultations and technology-enabled discovery, Nykaa Perfumery is shaping a new chapter for fragrance retail in India.
“One that is rooted in exploration, education and sensorial engagement, and aligned with the evolving aspirations of the Indian beauty consumer.”