Multi-million dollar music lawsuits threaten TikTok campaigns. What can beauty marketers do?

By Alessandro Carrara | Published: 9-Nov-2023

As Ofra Cosmetics grapples with a $49 million lawsuit from Sony Music, Cosmetics Business looks at the importance of implementing copyright best practices sooner rather than later

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TikTok has solidified its place in recent years as a potent brand building tool, giving businesses the opportunity to stand out in the competitive beauty market.

While the platform provides a direct route to Gen Z consumers, it can equally become a ticking time bomb if businesses ignore the easily overlooked rules on music copyright compliance.

Ofra Cosmetics is one such brand that has landed in hot water over copyright infringement.

The US beauty brand is facing a US$49m lawsuit from Sony Music over

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