OFRA is partnering with this US beauty influencer for its new highlighter launch

By Becky Bargh | Published: 23-Aug-2018
Colour Cosmetics Marketing

The colour cosmetics brand will benefit from the influencer’s 11 million subscribers on YouTube

OFRA Cosmetics and YouTube beauty influencer Nikkie de Jager – known as NikkieTutorials – have announced their second cosmetics collaboration.

The 24-year-old vlogger has nearly 11 million subscribers on her channel, while Forbes named her as one of the top ten beauty influencers in 2017.

Together OFRA and de Jager will promote the brand’s new duochrome highlighters (US$35), available in two shades: Space Baby, a blue-lilac colour; and Cloud 9, a pink-peach shade.

Carine Razza, OFRA Communications and Partnership Director, said: “This collaboration has been the most fun to work on.

“Nikkie’s creativity, her out of the boundaries style, really is portrayed in these highlighters.”

The products are designed to sit will on the skin and should be applied using a fan or face brush.

The products are now available via ofracosmetics.com.

  • Companies:
  • OFRA Cosmetics
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