Pure Beauty

MUA strikes retail deal with Beauty Bay

By Becky Bargh | Published: 10-Jul-2020

The affordable skin care brand is offering more than 100 products from its portfolio via the millennial-driven site

Affordable cosmetics and skin care brand MUA has landed a retail deal with millennial-driven e-commerce site Beauty Bay.

The brand has selected a curation of 148 products to feature online, including its cult best-selling Shimmer Highlighter, Matte and Satin Lipsticks and eyeshadow palettes.

MUA joins the pure-play beauty retailer's portfolio of bands across skin care, make-up, bath and body, wellness and hair care.

“This is an exciting move for us and one we’re really delighted to see launch,” said MUA’s Marketing Director, Siobhan McCarthy.

“Beauty Bay is such a dynamic and trend leading beauty retailer and we know their incredibly engaged and experimental customer base will really resonate with the MUA brand.”

She continued: “We know Beauty Bay’s customers are going to love discovering our amazingly affordable, trend-led collection of cruelty-free, 100% vegan cosmetics.”

Brands currently available on Beauty Bay include Elemis, Moon, Beached and Jeffree Star Cosmetics.

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