Pure Beauty

Foreo extends customer reach with Beauty Bay retail deal

By Becky Bargh | Published: 30-Aug-2019

American TV personality Chrissy Teigen is an endorser for the brand

Swedish tech brand has landed a retail deal with cult e-commerce site Beauty Bay.

The brand’s line-up includes more than 20 skin care products, including its hero Luna and UFO cleansing devices and 15 oral care products, as well as a 4-sku range for men.

Beauty Bay customers will be able to shop its skin care line including the Luna and UFO ranges as well as its skin care cleanser and firming serum.

It joins brands including Anastasia Beverly Hills, Dr. Botanicals, Elemis, Paul & Joe, St. Tropez and Tweezerman.

“We’re thrilled to announce our launch onto Beauty Bay and can’t wait for our products to be made available to even more beauty obsessives,” said Foreo’s Head of Marketing, Nora Zukauskaite.

“The new Luna 3 device is such an important development in our portfolio, learning from the successes of our cult Luna 2.

“So, we are excited that the Beauty Bay customer will be able to test out the latest innovation from Foreo right from the start.”

Today, Foreo products are also available online from Lookfantastic, Cult Beauty and foreo.com.

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