After six years working with British Airways, Molton Brown has decided it will not be re-tendering for the supply of amenity bags for Club World passengers or the management of its travel spas in BA lounges at London Heathrow and New York JFK.
“The partnership between us and BA has been a long and very valuable one,” said Molton Brown ceo Sara Halton. “It introduced thousands of customers, particularly men, to the Molton Brown experience, enabling us to enjoy a much more even male/female split in our customer base than traditional beauty brands. It's been a great platform to aid us in global expansion into the US and Asia.” The agreement expires at the end of September 2007.
Group md Amy Nelson-Bennett added: “We feel that there is a role for Molton Brown within 'journey management' to help passengers better cope with the stresses of international travel. We are now looking at how we develop that in the future.”
Molton Brown says it is looking to forge new key partnerships within the travel industry from the end of 2007 as well as refocus its spa division resources on evolving the customer proposition and expansion into the US and key markets in Asia, such as Japan, Singapore and Hong Kong.