Pure Beauty

Meet the Buyer: How to get noticed by Superdrug

By Alessandro Carrara | Published: 6-Jun-2023

Rebecca Bishop, Senior Buyer Haircare at Superdrug, on Great British beauty, supporting homegrown brands and why investing in digital is the key to a successful beauty business

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Superdrug has been a UK high street stalwart for 57 years, standing tall as the second largest health and beauty retailer in the country.

The AS Watson-owned company launched its new online marketplace this month, with a particular focus on international, female founded, sustainable and inclusive brands.

In this exclusive interview, Superdrug’s Senior Haircare Buyer, Beckie Bishop, talks to Cosmetics Business about supporting British beauty brands and embracing digital. 

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