Meet the buyer: How Counter Culture Store is empowering female-led brands

By Alessandro Carrara | Published: 23-Mar-2023 Alessandro Carrara
Sustainability Skin Care Retail

Wendy Martin, co founder and CEO of Counter Culture Store on stocking sustainable beauty and breaking into new markets in 2023

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Meet the buyer: How Counter Culture Store is empowering female-led brands

Counter Culture Store stocks female-founded brands including Bloom & Blossom and Balmista

Counter Culture Store stocks female-founded brands including Bloom & Blossom and Balmista

Founded by Wendy Martin (picture right) and Mark Wisniewski in June 2021, Counter Culture Store has worked to champion female founders in the beauty industry. Meet the buyer: How Counter Culture Store is empowering female-led brands

Sustainability is also a core tenant of the company’s ethos, which prides itself on stocking cruelty-free, vegan, plastic-free, waterless and refillable products.

This is supported by the brand's featuring an innovative AI chatbot that enables consumers to negotiate the price they pay on selected products.

In this exclusive Q&A, Wendy Martin, co founder and CEO of Counter Culture Store, reveals her ambitions for the company in 2023.

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