Meet the buyer: How Counter Culture Store is empowering female-led brands

By Alessandro Carrara | Published: 23-Mar-2023
Sustainability Skin Care Retail

Wendy Martin, co founder and CEO of Counter Culture Store on stocking sustainable beauty and breaking into new markets in 2023

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Founded by Wendy Martin (picture right) and Mark Wisniewski in June 2021, Counter Culture Store has worked to champion female founders in the beauty industry. Meet the buyer: How Counter Culture Store is empowering female-led brands

Sustainability is also a core tenant of the company’s ethos, which prides itself on stocking cruelty-free, vegan, plastic-free, waterless and refillable products.

This is supported by the brand's featuring an innovative AI chatbot that enables consumers to negotiate the price they pay on selected products.

In this exclusive Q&A, Wendy Martin, co founder and CEO of Counter Culture Store, reveals her ambitions for the company in 2023.

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