Pure Beauty

Dr Sam Bunting doesn’t “chase trends” – here’s why

By Nyima Jobe | Published: 25-Nov-2024

The dermatologist and Dr Sam’s founder talks launching in Sephora and future plans for global expansion

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In a fiercely competitive and oversaturated beauty market, Dr Sam’s has carved out a distinctive space. 

It offers products rooted in dermatological expertise and guided by authenticity.

In just a few years, the brand has transitioned from a direct-to-consumer venture to a burgeoning international success, boasting partnerships with retail giant Sephora and plans for significant global expansion. 

At the heart of this rapid growth is Dr Sam Bunting, a dermatologist with a clear mission: to provide transformative, simple and effective skin care solutions.

This year has been a period of significant growth for the brand, which is on track to achieve US$12m in revenue – a big deal for an independent, self-funded company. 

Reflecting on the journey so far, Bunting emphasises the importance of listening to customers and staying true to the brand’s core values of simplicity and efficacy. 

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