Maybelline to recycle make-up ‘empties’ from all beauty brands in largest UK scheme of its kind

Published: 10-Sep-2020
Sustainability Colour Cosmetics

The L’Oréal-owned brand has rolled out over 1,000 in-store recycling bins for consumers to drop off their finished products from any brand

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Eco-conscious consumers can now recycle their used make-up at 1,000 locations in the UK, thanks to a new scheme rolled out by Maybelline.

The largest initiative of its kind to date, the scheme involves the roll-out of

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  • Companies:
  • L'Oreal
  • Tesco
  • J Sainsbury
  • Walgreens Boots Alliance
  • A S Watson
  • TerraCycle
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