Max Factor launches Indian affiliate programme

By Julia Wray | Published: 22-Jan-2025

The initiative aims to create a network of artists in India to represent the Coty-owned make-up brand and share knowledge

Max Factor has introduced an India Affiliate Program with the aim of supporting a creative community of make-up artists, salons, academies and freelancers across the country.

The news follows the brand’s July 2024 launch in the country through parent company Coty’s deal with Quest Retail-owned House of Beauty.

Actress Priyanka Chopra Jonas – Max Factor’s long time Global Ambassador and creative collaborator – supported the launch.

Under the new initiative, a network of artists will represent Max Factor through their work and share knowledge and skills. 

Participants in the India Affiliate Program will earn financial rewards through commissions and have exclusive access to Max Factor’s premium product range. 

Discounts will also be available for their clients and customers. 

In a release, House of Beauty’s Chief Business Officer Vikram Vijay Kant, said: “The India Affiliate Program is more than just an initiative, it is a movement to empower make-up artists, celebrate their creativity and unite them under a shared vision of transformation. 

“Our recent two-day Max Factor Premiere with Priyanka Chopra Jonas, where we hosted masterclasses, engaged directly with our audiences and showcased our innovative collections, has helped us nurture our relationship with customers and collaborators alike. 

“Each step we take reinforces our vision of building enduring connections that empower and elevate the make-up artist community in India.”

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