Covergirl has signed US sprinter Gabby Thomas to front the campaign for its new Eye Enhancer Wrap Tubing Mascara.
The ‘Ready. Set. Wrap’ campaign sees the three-time gold medalist put the Coty-owned make-up brand’s new tubing mascara to the test on the track.
Covergirl’s Eye Enhancer Wrap Tubing Mascara claims to be “engineered for up to 30-hour wear”.
It comprises an ultra-stretch formula and flexible tapered brush that wraps each lash with lightweight tubing technology for definition, while also being sweat-proof and water-resistant.
“At Covergirl, we champion confidence and the power to push past limits,” says Mary Santangelo, Senior VP, Covergirl Global Marketing at Coty.
“Gabby Thomas embodies these values every time she steps on the track.
“Her strength and determination mirror the high-performance innovation behind our new mascara, making her the perfect partner to help inspire a new generation of Covergirls.”
Thomas said she is “thrilled” to be part of Covergirl’s latest campaign.
She commented: “In track, there is a long pedigree of looking glamorous on the start line.
“I always say, 'look good, feel good, run good', and that means my look needs to be camera-ready while also being ready to move.
“With the Eye Enhancer Wrap Tubing Mascara, I feel ready for all eyes on me.”