Max Factor adds five shades to Colour Elixir Gloss range

Published: 27-Jun-2014

The new Fluid Rouge Collection comprise five ravishing red and popping pink shades

Max Factor Colour Elixir Gloss Fluid Rouge Collection includes five new shades of popping pink and deep red glosses, inspired by Mr Max Factor Junior’s Fluid Rouge collection of pink and red cosmetics from the 1940s.

The formula combines smoothing mineral oil, nourishing candelilla wax and shine enhancers for high-pigmented colour without stickiness.

The specially-designed sponge applicator ensures the right amount of product is applied.

RRP £7.99 each, P&G, maxfactor.co.uk.

  • Companies:
  • Procter and Gamble
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Recruitment

From Estée Lauder to Chanel: The beauty industry’s biggest job cuts of 2025

Read more
Mass beauty brand owners and luxury firms alike have made layoffs this year amid falling sales and tough economic challenges. Are more to come?

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: Estée Lauder Companies’ underperforming brands amid portfolio review CEO Stéphane de La Faverie confirmed the beauty giant is reviewing its brand portfolio as it seeks a return to profitability, placing some of its underperforming brands in the spotlight
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Why dermatological players Biore, CeraVe and La Roche-Posay are launching spot patches The spot patch category is experiencing a big dermatological takeover, with giants CeraVe, La Roche-Posay and Biore all breaking into the category, Cosmetics Business explores the move…
  3. Boots reveals immersive house party-themed beauty pop-up with ‘scent shower’ The beauty retailer’s three-day activation in London will offer a ‘unique sensorial experience’ to visitors and showcase a range of brands, such as Sacheu and GHD
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    CurrentBody owner The Beauty Tech Group lands £300 million IPO on London Stock Exchange The company, which owns at-home beauty technology brands CurrentBody, Ziip and Tria Lasers, has today launched its initial public offering (IPO), with an initial company valuation of £300 million
  5. Estée Lauder Companies CEO and executive team pay revealed The owner of Clinique and MAC Cosmetics has published executive compensation packages in financial filings, including base salary and bonuses, the latter of which were around half the available pot after a poor performance in 2025

Upcoming event

London Packaging Week 2025

15-16 October 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Recruitment

From Estée Lauder to Chanel: The beauty industry’s biggest job cuts of 2025

Mass beauty brand owners and luxury firms alike have made layoffs this year amid falling sales and tough economic challenges. Are more to come?
Finance

President Donald Trump unveils new US global tariffs hours before August deadline

Stock markets across the world have plunged into chaos after a wave of increased tax hikes was revealed by the US President late on 31 July
Regulatory

Dr. Squatch discontinues select affiliate TikTok Shop posts after P&G complaint

An investigation by the National Advertising Division found that certain posts from the personal care brand failed to mention additional commissions which could be earned by influencers
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Sun Protection Conference 2025 highlights: from testing breakthroughs to consumer confidence challenges

Technical standards, regulation and the importance of more sun safety public messaging were among the issues discussed at the two-day event in London, UK
Finance

P&G’s Specialty Beauty Division lead Colin Walsh steps down

Walsh, who previously served as CEO of Ouai and Deva Curl, is set to exit the consumer goods company sooner than you think
Finance

P&G to slash 7,000 staff as global tariffs pressures mount

The job cuts will result in a reduction of job of around 15% over the next two years at the owner of Pampers, Olay and Head & Shoulders
Skin Care

Meet the speakers: 2025 Sun Protection Conference agenda revealed

Featuring speakers from leading companies such as L’Oréal, Beiersdorf, Coty, and others, the biennial sun care conference returns with another exciting year of thought leaders who are driving innovation in the sun care industry.
Subscribe now