All natural cosmetics manufacturer Lush Cosmetics has pledged its support to the Dr Hadwen Trust for increased efforts to replace animal testing in Europe.
Joining forces with the non-animal medical research charity, Lush will help execute an initiative that will involve a drive to collect public petition signatures in all the company's 88 stores nationwide.
The Dr Hadwen Trust first created the initiative at the beginning of the year, with signatures being collected across Europe in 11 languages. The move comes at a significant time for animal testing in Europe, coinciding with the imminent revision of Europe's 20 year old law on animal experiments, the EU Directive 86/609.
Wendy Higgins of the Dr Hadwen Trust said: “There's a real role for people to play as the legislation is debated in Brussels, and we're confident that Lush customers will embrace that.
There is far too much complacency surrounding non-animal research”.