New Products
SWT-7: New anti-ageing active ingredient targeting self-regenerative stem cell therapy
Influenced by the latest discoveries in reconstructive tissue engineering for the treatment of burn injury, Lucas Meyer Cosmetic has designed SWT-7 capable of stimulating keratinocyte proliferation to regenerate thin epidermis and improve the look of aged and wrinkled skin. This never-seen before mechanism of action is based on stem cell therapy with a cell-to-cell communication between adipose-derived stem cells (ADSC) and keratinocytes through growth factor action.
Titrated in swertiamarin, an iridoïd extracted from Indian gentian leaves, SWT-7 is a patented natural high tech anti-ageing ingredient acting through an innovative biomimetic pathway. The increase in the number of keratinocyte layers in epidermis leads to a thicker and regenerated skin which refills and blurs fine lines and wrinkles, particularly vertical ones in order to recover a younger and more restful facial expression.
In order to widen its applications, Lucas Meyer Cosmetics has developed 2 different versions:
- SWT-7 H, hydrosoluble version to be introduced in any types of O/W and W/O emulsions; and oil free formulas.
- SWT-7 L, liposoluble version based on a highly innovative technology using using phospholipid-based inverse emulsion, easy to add to oil formulas (oily serum, balm), even lipstick which widens the application range of the active ingredient.
SWT-7 won the Silver Award of the Innovation Zone Best Active Ingredient!

New results

Happiness in a Jar: New results on positive emotion & pleasure upon LMC emulsifiers application
Lecigel offers a new way to formulate cosmetic products by combining sensoriality, efficacy and happiness upon application in one single ingredient!
Lecigel is an easy-to-use phospholipid-based gelifying-emulsifying agent to create highly sensorial and delighted gel-cream textures. But it is much more than that! As phospholipids are skin-identical components, they bring additional values to this versatile emulsifier. First it moisturises skin by reinforcing skin barrier function and decreasing water loss. Secondly, it acts as a powerful delivery system which improves the cutaneous absorption of the active ingredients of the formula in order to get faster and better results. Finally, consumer behavioural (facial micro expressions & voice intonation) and physiological (pupil dilation & skin conductance) analysis proved that Lecigel triggers positive emotions and provides moments of happiness upon application. This never-seen before new data now offers cosmetics brands the guaranteed consumer pleasure that has become essential to building customer loyalty and to the success of future best-sellers.
Lecigel and its Happiness in a Jar concept won the Silver Award of the Innovation Zone Best Functional Ingredient!

New Concepts

My Make-up Routine: Top-Level Colour Cosmetic Products Combining Sensoriality & Activity
Lucas Meyer Cosmetics presents its latest formulas in a colour cosmetic concept: My makeup routine.
Day makeup look: a sheer, natural and fresh beauty look ideal for everyday wear! It is composed of:
- My Protective DD foundation, a nude coverage with a protective shield;
- My Beautifying Loose Powder, a treating powder for exquisite complexion;
- My 2-in-1 Eyeliner & Shadow, a multi-use product which provides fuller eyelashes.
Night makeup look: A touch of glamour and seduction lasting all night long with:
- My Perfect Foundation for ideal coverage for flawless results;
- My Shimmering Eyeshadow Cream, innovative silicone-free texture.
Join us on booth Booth 507!