Liz Earle Beauty has named UK radio and TV presenter Vick Hope as its first-ever celebrity partner.
Hope will support the natural skin care brand’s launches throughout the year, including two additions to the Glow Range.
She will also raise awareness of the Walgreens Boots Alliance-owned company’s plans to restore biodiversity across the UK.
“The brand encapsulates my philosophy that beauty and skin care are an important form of self-care, while crucially being sustainable, ethical and naturally sourced,” said Hope.
“For me, it felt like the perfect beauty brand to partner with as I share many of their biodiversity values.”
Claire Lee, Head of Brand Marketing at Liz Earle Beauty, added: “We are very proud to be partnering with Vicky and look forward to working together.
“Raising awareness of products, initiatives and topics close to both our hearts.”
Last year, the brand joined forces with conservation organisation WWF to support the restoration of seagrass meadows across the country.
Seagrass provides an important habitat for marine wildlife and absorbs ocean carbon storage.
Hope hosted the Pure Beauty Awards in 2018, but she is best known for her work as a BBC radio presenter and appearing in reality television series Strictly Come Dancing.
Beauty and wellbeing entrepreneur Liz Earle co-founded her eponymous range with skin care expert Kim Buckland on the Isle of Wight in 1995.
The company was sold to beauty giant Avon in 2010, but was then acquired by Walgreens Boots Alliance in 2015.