Make-Up For Ever has signed musician and model Lourdes Leon as Brand Ambassador.
The make-up brand announced its partnership with the singer, known as Lola Leon, on Instagram.
It dropped a video of the 26-year-old star wearing its products, including blue eyeliner and peach-coloured lip gloss.
Leon is the daughter of iconic singer Madonna.
“Introducing our new brand ambassador: the bold and talented Lola Leon,” posted the brand.
“Lola embodies a new and ultra-powerful creative breath.
"True to Make-Up For Ever’s values.”
Leon has been modelling for big names since 2018, starring in campaigns for Swarovski, Marc Jacobs, Savage x Fenty and Juicy Couture.
She has appeared on the cover of Vogue and walked the runway for Versace at Milan Fashion Week.
She has also moved into music, releasing her debut album Go in November 2022.
Make-Up For Ever was created in 1984 by make-up artist Dany Sanz.
It is owned by beauty giant LVMH.
A new age of beauty ambassadors
Make-Up For Ever is not the only beauty brand to announce new ambassadors based on the cultural zeitgeist.
As Global Brand Ambassador, the 21-year-old internet personality is now the face of the luxury cosmetics brand.
She is also the star of its new YouTube series, How Do You Say Beauty in French.
Sydney Sweeney has been named the face of Armani Beauty’s new perfume My Way.
The 25-year-old actress is best known for her roles in recent award-winning shows Euphoria and White Lotus.
Dior has appointed BTS member Jimin as its new Global Brand Ambassador.
The South Korean singer will lend his image to creations by Kim Jones, Artistic Director of Dior’s men’s collections.