Pure Beauty

Kiko beats Sephora as favourite make-up destination for millennials

Published: 11-Nov-2019

The bank card transactions of 90,000 French millennials were analysed to gain insight into beauty and retail preferences

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Sephora is the favourite beauty destination for French millennials but for make-up, Kiko takes the lead, according to a study carried out by fintech company Joko.

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