Kiki World has raised US$7m in a funding round led by Estée Lauder Companies' (ELC) incubator arm.
The brand, which launched in May 2023, co-creates products in collaboration with its customer community.
It debuted with the Pretty Nail Graffiti nail polish, and has since gone to release four more products including spot stickers and hair dyes.
The investor funding, led by ELC's New Incubation Ventures (NIV), will be used to support the launch of a new set of platform tools and applications.
These are designed to help creators, brands and consumers to create new campaigns and product lines.
"Brand websites are valuable for not only selling but also educating, and Kiki's innovative platform strategically takes brand.com capabilities a step further to leverage community and drive creativity as trends rapidly emerge,” said Jana Bobosikova, Brendon Garner and Ricky Chan, Kiki's co-founders in a statement.
“Kiki sees the internet and the communities it connects as the engine that creates, not merely consumes, the brands and products that will define the next generation, and is building tools to make this elevated customer experience a reality."
NIV is the strategic early-stage investment and incubation arm for ELC, and works to fund brands and provide new growth avenues for ELC’s portfolio.
It was established in March 2021 and has invested in businesses such as Melt Season and British brand Haeckels.
"Consumers are at the heart of what we do at The Estée Lauder Companies," says Shana Randhava, Senior Vice President of NIV.
“Kiki brand with their custom-built platform is leveraging the forefront of Web3 tech to rethink the future of how consumers can co-create with brands and engage in new and relevant ways."