Japanese beauty giant Kao Group is hosting a limited-time pop-up with make-up brand Kate in the Shinsaibashi district of Osaka, Japan.
The ‘Kao Wow’ event will initially feature the Japanese make-up brand, showcasing its product offering to international visitors in the experiential space modelled after its flagship store in Shibuya, Tokyo.
Products featured include Kate’s Lip Monster line, as well as more than 100 shades of eye colour cosmetics and new products.
No products will be sold at the venue, but visitors who share their experience and impressions on social media will receive a special sticker gift.
Following Kate, Kao Group plans to use the space to host other beauty brands it owns, including Curél, Ssuisai, Bioré and MegRhythm.
The follow-up brands will be featured between 30 March to 30 June 2026, with admission being free for all events.
“Through their experience at ‘Kao Wow’, international visitors are given opportunities to engage with Kate and other Kao brands, allowing them to experience the brands’ appeal in a more accessible way,” Kao Group said in a statement.
The pop-up experience follows Kao Corporation revamping its Cosmetics Business division strategy to kickstart sales growth in 2025.
The Molton Brown-owner is targeting net sales of ¥400bn (US$2.69bn) and an operating margin of 15% by 2030.
Underpinning this sales growth ambition is a medium-term management plan, dubbed ‘K27’, which will see a “set of strategic initiatives to drive further expansion”.
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