Italy’s bath and shower market had been adrift since 2010, charting four years of negative results as the economic recession took a firm grip on Italy’s personal care market.
However, in 2015 there was finally some good news as the sector registered its first positive growth in five years.
According to figures published in Cosmetica Italia’s Beauty Report 2016, the body hygiene market – which includes soap, bath and shower, talc, foot hygiene and intimate hygiene products – inched up by
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.